> For the complete documentation index, see [llms.txt](https://developers-apps-in-toss.toss.im/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developers-apps-in-toss.toss.im/landing-page/landing-page-en/checklist/publicity.md).
# Press Release Guide
You can check the information needed when distributing a press release for the mini app service launched on Apps-in-Toss. This allows you to deliver accurate and consistent information to the press.
### 1. Distribution procedure
If an Apps-in-Toss partner company distributes relevant content as a press release, please share it in advance with the Toss team **in advance**Please do so. In the pre-review stage, you can generally coordinate whether distribution is possible and the content of the materials. Please request press release review via [**ChannelTalk**](https://apps-in-toss.channel.io/workflows/787658)through ChannelTalk.
### 2. Writing guide
{% hint style="info" %}
**Here are the definitions of the terms used in this guideline.**
* **‘Apps-in-Toss’** refers to the official name for backend and partner companies, meaning the system and ecosystem that allows mini apps to be launched.
* **‘Toss Mini App’** is the UI and marketing/promotion term provided to B2C users within the Toss app.
* **\[Company Name]** is the company name of the Apps-in-Toss partner.
* **\[Service Name]** is the name displayed in the Toss Mini App and the name searchable in the Toss app.
{% endhint %}
#### **1) Press release title template**
You can use the following titles in your press release. Expressions you should be careful about [**3) Please avoid these expressions.**](#id-3) please refer to this section.
* **\[Service Name], Toss Mini App Launch**
* **\[Company Name] \[Service Name], Official Launch of Toss Mini App**
* **\[Service Name], Toss Mini App Service Launch**
#### **2) Press release writing resources**
These are Toss- and mini app-related information you can reference when writing the body of the press release.
You may extract and use the necessary content.
* **About Toss**
* Cumulative Toss sign-ups: 30 million **(as of the end of August 2025)**
* Toss monthly active users: 24.8 million **(as of the end of 2024)**
* **Mini app description**
* Toss Mini App is a service that lets users use a variety of services in the form of app-in-app within the Toss app. Without separate sign-up or app download, users can use partner companies' services from the Toss Mini App or Games menu.
#### **3) Please avoid these expressions.**
In addition to ‘Toss Mini App Launch’ **it is difficult to use the following expressions in a press release.**
* **Toss Mini App Launch (O)**
* Official Toss partner company (X)
* Toss listed company (X)
* Toss affiliate (X)
* Toss listing / Toss Mini App listing (X)
#### **4) Press release writing example**
**AeroMove, Officially Launches Toss Mini App**
* Instantly rent electric kick scooters and electric bikes through the Toss app
* Location-based real-time battery level checks, one-click payment support
On September 15, 2025, mobility startup NeoTrans announced on the 15th that it had officially launched its ultra-short-distance personal mobility reservation service, ‘AeroMove (AeroMove),’ as a Toss Mini App.
AeroMove is an integrated personal mobility platform optimized for short-distance travel in urban areas. Through the Toss app, users can check in real time the electric kick scooters and electric bikes stationed nearby and instantly rent the device they want. In particular, it reduced uncertainty before travel by offering various convenience features such as △ real-time location tracking △ battery level display △ available time guidance.
It also supports one-click payments and automatic saving of usage history based on Toss’s payment infrastructure, while also strengthening user safety by providing insurance integration and safety guides. With this Toss Mini App launch, users can conveniently experience AeroMove within the Toss app without installing a separate app or signing up.
Meanwhile, the Toss Mini App is a platform that provides various services within the Toss app in an app-in-app (App in App) format. It spans a broad range of areas, from finance to everyday services, online and offline store integrations, games, and entertainment, offering a user experience that connects finance and daily life through a single app.
A NeoTrans representative said, “With the launch of the Toss Mini App, AeroMove is now able to reach more users,” adding, “We will continue developing the service so that anyone can move easily and safely around the city.”
### 3. Apps-in-Toss logo and guide
The Apps-in-Toss logo can mainly be used in promotions and press releases together with \[Company Name (Developer Name)]. The notation should be written as follows: ‘ **| ’ (bar) notation**must be used, and the logo file [**ChannelTalk**](https://apps-in-toss.channel.io/workflows/787658) through ChannelTalk.
### 4. External advertising guidelines
If you are running marketing on external channels in addition to press releases, [**External advertising guide**](https://appsintoss.gitbook.io/appsintoss-docs/guide/marketing/guideline)please refer to it.
### Frequently asked questions
Do I have to share it with the Toss team before distributing the press release?
Yes. **Please be sure to share it in advance.**
The Toss team wants to review the press release content and whether it can be distributed, to help deliver a consistent message to the press.
Press release review is [**ChannelTalk**](https://apps-in-toss.channel.io/workflows/787658)please send it via.
How do you coordinate the distribution timing?
If you let us know the press release distribution schedule when sharing it in advance for review, we can also consider coordinating the review schedule.
In the press release, how should ‘Apps-in-Toss’ and ‘Toss Mini App’ be distinguished?
**Apps-in-Toss**: system/platform name for partner companies (B2B) **Toss Mini App**: name displayed to users within the Toss app (B2C)
→ In the press release, please use the term "**Toss Mini App**".
Can I cite Toss-related figures?
Yes. However, **use only the latest figures provided in the guide**please.
Toss cumulative sign-ups: 30 million (as of August 2025) Toss MAU (monthly active users): 24.8 million (as of end of 2024)
→ Please do not make up other figures or estimates.
Can I use the same expressions on SNS or blogs in addition to press releases?
When using external channels such as SNS or blogs, **the Developer Center's marketing guidelines**please be sure to also refer to them.
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