Press release guide

You can check the information needed when distributing a press release about a mini app service launched on Apps in Toss. This allows you to convey accurate and consistent information to the media.

1. Distribution process

If an Apps in Toss partner company distributes related content as a press release, to the Toss team advance sharingplease. In the pre-review stage, you can generally coordinate whether distribution is possible, the content of the material, etc. Please request press release review via Channel Talk.

2. Writing guide

Here are the definitions of the terms used in this guideline.

• 'Apps in Toss (Apps-in-Toss)' refers to the official name for the backend and partner companies, describing the system and ecosystem where mini apps can be launched.
• 'Toss Mini App' is the UI and marketing/promotion term provided to B2C users within the Toss app.
• [Legal entity name] is the company name of the Apps in Toss partner company.
• [Service name] is the name displayed in Toss Mini App and the searchable name in the Toss app.

1) Press release title template

You can use the following title in your press release. Expressions to be careful with are 3) Please avoid using these expressions. Please refer to

• [Service name], Toss Mini App launched
• [Legal entity name] [Service name], official Toss Mini App launch
• [Service name], Toss Mini App service launched

2) Press release writing resources

These are Toss and mini app-related information that you can reference when writing the body of the press release.

You can extract and use the necessary information.

• About Toss

  • Toss cumulative sign-ups: 30 million (as of the end of August 2025)
  • Toss monthly active users: 24.8 million (as of the end of 2024)
• Mini app description

  • Toss Mini App is a service that allows you to use a variety of services in an app-in-app format within the Toss app. Users can use partner companies’ services from the Toss Mini App or Games menu without separate sign-up or app download.

3) Please avoid using these expressions.

Besides 'Toss Mini App launched' it is difficult to use the expressions below in a press release.

• Toss Mini App launched (O)
• Toss official partner company (X)
• Toss merchant (X)
• Toss affiliate (X)
• Toss listing / Toss Mini App listing (X)

4) Press release example

Aeromove, officially launched on Toss Mini App

• Instant rental of electric kickboards and e-bikes through the Toss app
• Location-based real-time battery level checks, one-click payment support

On September 15, 2025, mobility startup NeoTrans announced that it officially launched its ultra short-distance personal mobility reservation service 'AeroMove' on Toss Mini App.

AeroMove is an integrated personal mobility platform optimized for short-distance travel in urban areas. Through the Toss app, users can check in real time the electric kickboards and e-bikes deployed nearby and instantly rent the device they want. In particular, it minimizes uncertainty before travel by offering various convenience features such as △ real-time location tracking △ battery level display △ available time guidance.

In addition, based on Toss's payment infrastructure, it supports one-click payment and automatic saving of usage history, while also providing insurance integration and safety guides to enhance user safety. With this Toss Mini App launch, users can easily experience AeroMove within the Toss app without installing a separate app or signing up.

Meanwhile, Toss Mini App is a platform that provides a variety of services within the Toss app in the form of app-in-app (App in App). It spans a wide range of areas, from finance to everyday services, online and offline store integration, games, and entertainment, and provides a user experience that connects finance and daily life through a single app.

A NeoTrans representative said, 'With the launch of Toss Mini App, AeroMove can reach more users,' and added, 'We will continue to develop the service so that anyone can move easily and safely in the city.'

3. Apps in Toss logo and guide

The Apps in Toss logo can mainly be used in promotions or press releases together with [company name (developer name)]. The notation should use ‘ | ’ (bar) notation and the logo file must be used Channel Talk .

4. External advertising guidelines

If you are doing marketing through external channels other than press releases, external advertising guideplease refer to it.

Frequently Asked Questions

Do we have to share it with the Toss team before distributing the press release?

Yes. Please be sure to share it in advance.

The Toss team wants to support consistent messaging to the media by reviewing the press release content and whether it can be distributed.

Please send the press release review Channel Talkvia

How do we coordinate the distribution timing?

If you let us know the press release distribution schedule when you share it in advance for review, we can also consider coordinating the review schedule.

In a press release, how should 'Apps in Toss' and 'Toss Mini App' be distinguished?

Apps in Toss (Apps-in-Toss): system/platform name for partner companies (B2B) Toss Mini App: name displayed to users within the Toss app (B2C)

→ In press releases, please use the term "Toss Mini App".

Can we cite Toss-related figures?

Yes. However, use only the latest figures provided in the guide.

Toss cumulative sign-ups: 30 million (as of August 2025) Toss MAU (monthly active users): 24.8 million (as of end of 2024)

→ Please do not make up other figures or estimates.

Can we use the same expressions on SNS and blogs as well?

When using external channels such as SNS or blogs, the marketing guidelines of the Developer Centerplease be sure to refer to them as well.