> For the complete documentation index, see [llms.txt](https://developers-apps-in-toss.toss.im/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developers-apps-in-toss.toss.im/guide/zh/marketing/pixel.md).

# Toss Ads Pixel 集成

如果你正在使用 Toss Ads，就可以在 Apps in Toss 小程序中安装 Toss Pixel 来收集转化事件。基于收集到的数据，可以优化广告效果。

{% hint style="info" %}
**Toss Pixel 仅可在 Web 环境下运行**

不支持 React Native 环境。
{% endhint %}

### 在控制台中设置

要开始像素联动，需要先在 Toss 广告控制台发放转化追踪代码。

#### 1. 登录 Toss 广告控制台

请使用收到的账号登录 Toss 广告控制台。

#### 2. 创建转化追踪代码

请选择 广告工具 > 转化及追踪联动 菜单。

请创建转化追踪代码。转化追踪代码按广告账号维度发放。

请复制已生成的转化追踪代码 ID。


---

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