> For the complete documentation index, see [llms.txt](https://developers-apps-in-toss.toss.im/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developers-apps-in-toss.toss.im/guide/en/marketing/pixel.md).

# Connect Toss Ads Pixel

If you're using Toss Ads, you can install the Toss Pixel in the Toss App mini app to collect conversion events. Based on the collected data, you can optimize ad performance.

{% hint style="info" %}
**Toss Pixel only works in a web environment**

It is not supported in React Native environments.
{% endhint %}

### Set it up in the console

To start pixel integration, you first need to issue a conversion tracking code in the Toss Ads Console.

#### 1. Log in to Toss Ads Console

Please log in to the Toss Ads Console with the account you were given.

#### 2. Create a conversion tracking code

Please select Ads Tools > Conversion and Tracking Integration menu.

Please create a conversion tracking code. Conversion tracking codes are issued on an ad account basis.

Please copy the generated conversion tracking code ID.


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