Segment

Segments are a feature in the Apps in Toss console that lets you create and manage user groups that match specific conditions. You use it when you want to send messages only to specific users, such as for marketing or sending notifications.

What are the benefits of using segments?

You can target precisely. You can send messages only to users who match the conditions you want.
You can do data-driven marketing. You can design campaigns based on users' behavior and characteristics.
You can improve the user experience. By providing personalized messages, you can increase engagement and satisfaction.

Condition categories provided

You can combine conditions from four categories: transaction information, user information, user activity, and user profile.

Transaction information — Information related to users' actual transactions, such as the brand in transaction history, ad category, and whether Toss Pay was used.
User information — Basic user attributes such as age, gender, credit score, app version, and carrier.
User activity — Based on activity history within the app. Not mini app login access criteriacan only be set.
User profile — Information that comprehensively analyzes a user, such as financial tendencies, lifecycle stage, and inferred interests.

Please note

You can combine multiple conditions with AND or OR conditionsand use them together.
If you use target sampling, you can adjust the number of users included in the segment.
Even if you delete a segment you created, you cannot create another segment with the same name again.

Set up in the console

1. Create a segment

Go to the Segment menu and +Create press the button.

How to access: Apps in Toss console → Select workspace → Select mini app → Left menu 'Segment'

2. Set category and conditions

Select the desired category and subconditions 'Add' and it will be added to the right 'Selected segments' screen.

If there is only one condition, you can save it right away by pressing 'Save' .
To use multiple conditions together, add all the desired segments and then 'AND' or 'OR' set the condition.
Some segments that require prediction need accuracy settings.
- Increasing accuracy may reduce the segment size (population).
- If population size is important, you can lower the accuracy. However, targeting accuracy may decrease.
- For general use, set it to 50% or higher.

Example — If you want to send a message to 'someone who lives in Seoul and seems to own their home'?

User information → Region → Select Seoul and then 'Add'
Press 'Home' to return to the initial category list
User profile → Homeownership_All → Set accuracy and then 'Add'
In the right-side 'Selected segments' 'AND' Select
- If you want to send to someone who lives in Seoul or seems to own their home 'OR' Select condition

If you select AND or OR conditions, the segments are merged into one and changed to the number of people matching those conditions.

Undo — They are separated back into their individual segments.
Save — Saved as a merged segment with conditions combined.

3. Save

After pressing Save, you can set the segment name, description, favorites, and pinning status.

Segment name — The name of the added segment is entered automatically. You can freely change it to the name you want. However, after deletion, the same name cannot be used again.
Segment description — Please write why you built this segment or any management notes.
Favorites — When set, it can be used immediately in push, notifications, and smart sending.
Save as fixed population — You can use the population as fixed at the time of saving. In this case, the population will not be updated, so please choose according to your purpose.

After saving is complete, you can immediately view and use it in the Segment menu, Push, Notifications, and Smart Send.