> For the complete documentation index, see [llms.txt](https://developers-apps-in-toss.toss.im/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developers-apps-in-toss.toss.im/guide/en/marketing/guideline.md). # External Ad Guide ### What is the external advertising guide? Apps-in-Toss's external advertising guide sets the standards you must follow when promoting a mini app service launched on Apps-in-Toss through external channels. Its purpose is to help you use the 'Toss Mini App' and 'Apps-in-Toss' brands correctly and follow the policy. * **Apps-in-Toss**: The official name for backend partners, referring to the system and ecosystem where mini apps can be launched. * **Toss Mini App**: The UI and marketing/promotion term used for B2C users inside the Toss app. * **\[Service Name]**: The name displayed in Toss Mini App and the name searchable in the Toss app. *** ### Marketing **Message** When marketing a mini app launched on Apps-in-Toss, headlines and copy should be written with the Toss app user experience in mind. You should use a call to action (CTA) that encourages users to look for services launched on 'Toss,' or wording that lets them recognize it as a 'Toss Mini App.' **Primary copy template** Use the message below and the social hashtag (#) to tell people about your mini app service. * Discover \[Service Name] as a 'Toss Mini App.' * Discover \[Service Name] on 'Toss.' * Search for \[Service Name] on 'Toss.' * Use \[Service Name] right away on Toss without installing anything. * \#ServiceName #TossMiniApp #DiscoverOnToss **CTA button examples** When trying to drive conversions to a mini app service, such as in performance marketing, encourage app use with the messages below. * Go use the Toss Mini App * Use \[Service Name] on Toss * Try \[Service Name] on Toss **You can't use any term other than 'Toss Mini App launch.'** In marketing channels, you must phrase it only as 'Toss Mini App launch.' Please do not use the expressions below. * Official Toss partner company * Toss merchant * Toss affiliate **Please write it so that the service provider is not confusing.** You may not use images or wording that could make users mistake the partner company's service provider as Toss, or that could confuse users about the scope of Toss's partnership or operations. * Advertise on Toss now. * Since half the country uses it, the results are undeniable. *** ### Toss Mini App badge Use the 'Toss Mini App badge' attached in the file below to encourage app use in all digital and print marketing materials. * Use the black badge as the default. The white badge may only be used when the black badge is deemed difficult to use visually. * You may use only one 'Toss Mini App badge' per layout or video. * Place the badge below the app image or main message so that it does not become the central artwork. * Do not modify the badge, change its angle, or add animation effects. {% file src="/files/e07e81202ac04a262f4fb565133f49d5a917e9e7" %}
*** ### Marketing design template Easily share the launch of your Toss Mini App with the marketing design templates attached below. Without any separate design work, you can create images in various sizes and styles by adding \[Service Name] and \[Service Logo]. Please check the attached files below. {% file src="/files/e59094aea7e135c6112999827e7953252691aa66" %}
*** ### Apps-in-Toss logo The Apps-in-Toss logo can be used mainly in promotions or press releases together with \[Company Name (Developer Name)]. When writing it, you must use the ' | ' (bar) notation as shown below. If needed, [Channel Talk](https://apps-in-toss.channel.io/workflows/787658)please contact us.
*** ### Copyright notice and legal information Among Toss's trademarks and logos, using any logo other than the Toss Mini App badge, marketing design template, and Toss Mini App UI provided in this marketing guide requires confirmation from Toss. Please review the criteria below. * Available: Toss Mini App badge, marketing design template, Toss Mini App UI * Requires prior confirmation: Apps-in-Toss logo * Not allowed: Using the Toss logo by itself, Toss UI/icons, etc. To use a logo that requires prior confirmation (Apps-in-Toss logo), [Channel Talk](https://apps-in-toss.channel.io/workflows/787658)please contact us. Ownership and intellectual property rights for deliverables created with the program provided to partner companies for the Apps-in-Toss service belong to Toss. These deliverables may only be used within the scope of the service purpose. *** ### Inquiry and review request channel If you have questions about marketing or need a review request, [Channel Talk](https://apps-in-toss.channel.io/workflows/787658)please contact us. The review criteria are as follows. * Review required: before launching a new marketing campaign, before distributing a press release, or if the Toss logo/badge has been edited * Review recommended: changing the ad copy in the provided marketing design template, adjusting the badge position, etc. * Review not required: general service introductions in your own SNS posts *** ### Action in case of violation If a reason for violating these guidelines is confirmed, Toss may require an explanation from the partner company or restrict the partner company's use of the Apps-in-Toss service. *** ### Frequently asked questions
I want to announce a service launch on SNS (Instagram, Facebook, etc.). Do I need to get it reviewed? When posting on the partner company's SNS, if it's just a simple introduction to the service, no review is needed. However, if you want to use the "Apps-in-Toss logo" in the post, confirmation of the image to be posted is required, so [Channel Talk](https://apps-in-toss.channel.io/workflows/787658)please contact us. (If it goes beyond the above guidelines, it cannot be posted.)
I'm not sure whether the marketing I plan to run complies with the guide. If you're having trouble with this, [Channel Talk](https://apps-in-toss.channel.io/workflows/787658)please contact us. We can check it carefully and then guide you.
Can't partner companies edit the marketing design templates or badges listed in the guide? If you change the ad copy in the provided marketing design template or adjust the badge position, you need to get it reviewed. Please note that other modifications are difficult.
Does the same guide apply to influencer marketing or blog/community posts as well? Please refer to this guide even for influencer marketing or blog/community posts. If you have any questions, [Channel Talk](https://apps-in-toss.channel.io/workflows/787658)please contact us. We can guide you after checking.
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