External advertising guide
When marketing mini app services opened in Apps in Toss, you can check the 'marketing message,' 'Toss mini app badge,' and 'marketing design template' you need. Using these can help partner companies market more effectively.
What are external advertising guidelines
Apps in Toss's external advertising guidelines are the standards that must be followed when promoting a mini app service launched on Apps in Toss through external channels. The purpose is to help you use the 'Toss Mini App' and 'Apps in Toss' brands accurately and comply with policies.
Apps in Toss (Apps-in-Toss): The official name for backend partners, referring to the system and ecosystem where mini apps can be opened.
Toss Mini App (Toss Mini App): the UI and marketing/promotion term provided to B2C users within the Toss app.
[Service name]: the name displayed in Toss Mini App and searchable in the Toss app.
Marketing Message
When marketing a mini app opened on Apps in Toss, headlines and copy should be written with the user experience of the Toss app in mind. You should use a call to action (CTA) that encourages people to explore services opened in Toss, or wording that can be recognized as a 'Toss Mini App'.
Sample slogan templates
Use the messages below and social hashtags (#) to introduce your mini app service.
Experience [Service name] as a 'Toss Mini App'.
Meet [Service name] in 'Toss'.
Search for [Service name] in 'Toss'.
Try [Service name] on Toss without installation.
#ServiceName #TossMiniApp #MeetOnToss
CTA button examples
When encouraging conversion to a mini app service, as in performance marketing, try encouraging app use with the messages below.
Go use Toss Mini App
Use [Service name] on Toss
Try [Service name] on Toss
You cannot use terms other than 'Toss Mini App launch'.
In marketing channels, you should only use the expression 'Toss Mini App launch'. Please do not use the expressions below.
Toss official partner
Toss vendor
Toss partner
Please write it so it is not confusing who provides the service.
You cannot use images or expressions that may cause users to mistake the provider of the partner company's service for Toss, or confuse them about the scope of partnership or operation with Toss.
Advertise on Toss now.
Since it's used by half the nation, the impact is undeniable.
Toss Mini App badge
Use the 'Toss Mini App badge' attached in the file below to encourage app usage across all digital and print marketing materials.
Use the black badge as the default. The white badge can only be used when the black badge is judged difficult to use visually.
You can use only one 'Toss Mini App badge' per layout or video.
Place the badge below the app image or main message so that it does not become the central artwork.
Do not modify the badge, change its angle, or add animation effects.
Marketing design template
Easily announce the launch of Toss Mini App with the marketing design template attached below. Without any separate design work, you can create images of various sizes and styles by inserting [Service name] and [Service logo]. Please check the file attached below.
Apps in Toss logo
The Apps in Toss logo can mainly be used together with [Company name (developer name)] in promotions or press releases. When writing it, you must use the ' | ' (bar) notation like below. If needed, Channel Talkplease contact us.
Rights notice and legal notice
Among Toss's trademarks and logos, you need Toss's confirmation to use any logos other than the Toss Mini App badge, marketing design templates, and Toss Mini App UI provided in this marketing guide. Please check the criteria below.
Available: Toss Mini App badge, marketing design template, Toss Mini App UI
Pre-approval required: Apps in Toss logo
Not available: use of Toss logo alone, Toss UI/icons, etc.
To use a logo that requires pre-approval (the Apps in Toss logo), Channel Talkplease contact us.
Ownership and intellectual property rights for deliverables created with the program provided to partners for the Apps in Toss service belong to Toss. These deliverables may only be used within the scope of the service purpose.
Inquiry and review request channel
If you have any questions related to marketing or need a review request, Channel Talkplease contact us.
The review criteria are as follows.
Review required: before launching a new marketing campaign, before distributing a press release, or if you have edited the Toss logo/badge
Review recommended: changing ad copy in the provided marketing design template, adjusting badge placement, etc.
Review not required: a general service introduction in your own SNS posts
Actions in case of violation
If a reason for violating these guidelines is confirmed, we may take action such as requiring the partner company to provide an explanation or restricting the partner company's use of Apps in Toss services.