Dashboard
In the Apps in Toss console dashboard, You can see key mini app metrics at a glance, such as DAU, gender, age, and retention. The dashboard is a strategic tool that accelerates partner companies' mini app growth, and it is a core feature that must be used for the growth and success of mini apps. If you consistently check the data and use it for improvements, you can experience tangible results such as increased traffic and higher conversion rates.
Once the mini app is launched and logs are collected, in the console home menu, 'Analyze' you can check the dashboard in the tab. Before checking the data, please make sure to review the information below.
SDK 0.0.26 or laterOnly mini apps with this applied can have their data checked.
Data for sandbox or pre-launch stages is not provided, and only data after the actual launch can be checked.
Data is from the day after service launch can be checked.
Data available in the dashboard
You can set the period in the upper right, such as daily, weekly, or monthly, and download it as an Excel file.
Dashboard data can be checked up to the previous day after 9 AM every day.
Daily DAU data can be checked up to two hours before each top of the hour, and weekly and monthly data are updated as well.
Example: if it is 5 PM, data up to 3 PM can be checked
DAU (Daily Active Users)
This is a key metric that shows the service growth trend most intuitively.
You can check the number of users who used the app on a daily basis over the last 4 weeks.
It is measured based on logs that can determine that a user 'used the service' after accessing the mini app.
OS, Toss app version
You can view Android and iOS users separately over the last 4 weeks.
You can also check users by Toss app version.
This can be used to develop optimization strategies by operating system.
Gender distribution
You can check the number of male and female users over the last 4 weeks.
It is essential data for planning target-tailored content, such as segment composition.
Age distribution
You can check the number of users by age group, from teens to those in their 60s and older, over the last 4 weeks.
It can be used to identify the main customer base and design marketing strategies, such as segment composition.
Acquisition source
Acquisition source means the path through which a user entered the service within the Toss app. Each acquisition source shows that user acquisition methods and user expectations are different, and these differences can affect subsequent service continuity (retention).
The types of acquisition sources you can check in the console dashboard are as follows.
All tab (acquisition via the bottom-right All tab in the Toss app)
Search (acquisition through the search function in the upper-right corner within the All tab)
Benefits tab (acquisition through this path when a promotion is displayed in the Benefits tab of the Toss app)
Push/notifications (acquisition through promotional or functional push/notifications)
Game Home (acquisition through the game menu within the All tab)
Contacts module (acquisition through the share contact link)
Other (all other acquisition sources)
To check all acquisition paths, please refer to the acquisition source referrer document.
Retention and retention by acquisition source (return visit rate)
You can check the rate at which users used the app again within a certain period after their first visit. It is a key metric for measuring service loyalty and satisfaction. If you click 'View by acquisition source' in the upper right, you can also see retention (return visit rate) by acquisition source.
If you check retention by acquisition source, you can gain insights such as the following.
① You can identify the acquisition sources that actually contribute to the service.
Sources with low acquisition volume but high retention → Users suited to the service
Sources with high acquisition volume but low retention → Short-term reactive users
② You can identify which exposure methods lead to long-term use and which contribute only to short-term activation.
Exploratory acquisition: All tab, Benefits tab, Game Home
Goal-oriented acquisition: Search
External stimulus acquisition: Push/notifications, promotions