> For the complete documentation index, see [llms.txt](https://developers-apps-in-toss.toss.im/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developers-apps-in-toss.toss.im/documentation/api-and-sdk-zh/common/growth/analytics/referrer.md).

# 引流来源 Referrer

当小程序启动时 `referrer` 作为参数传递的是流入路径。利用这个值可以了解用户通过哪条路径进入小程序，并按流入渠道进行分析。

### 引荐来源值列表

| 分类                         | referrer                               | 说明                          |
| -------------------------- | -------------------------------------- | --------------------------- |
| 游戏首页                       | `gamehome`                             | 通过游戏首页进入                    |
| 搜索                         | `search`                               | 通过全部标签页内的搜索栏进入              |
| 小程序首页                      | `miniapphome`                          | 通过小程序首页进入                   |
| `store`                    | 通过商店进入                                 |                             |
| 全部标签页                      | `all_tab`                              | 通过全部标签页进入                   |
| `all_tab_recent`           | 通过全部标签页内的最近区域进入                        |                             |
| `all_tab_recent_all`       | 通过全部标签页内最近区域的查看更多进入                    |                             |
| `all_tab_reco_random`      | 通过进入全部标签页时随机展示的推荐进入                    |                             |
| `all_tab_reco_organic`     | 通过进入全部标签页时展示的推荐进入                      |                             |
| `all_tab_reco_inorganic`   | 通过引导至全部标签页后展示的推荐进入                     |                             |
| Toss 支持的促销活动               | `airdrop`                              | 通过 Hamtokyeo 领取积分活动的奖励好友进入  |
| `gamehome_via_airdrop`     | 通过 Hamtokyeo 落地到游戏首页半屏页后点击进入           |                             |
| `miniapphome_via_airdrop`  | 通过 Hamtokyeo 落地到小程序首页半屏页后点击进入          |                             |
| `store_via_airdrop`        | 通过 Hamtokyeo 落地到商店半屏页后点击进入             |                             |
| Toss 首页广告                  | `home_intelligence`                    | 通过 Home Intelli 进入          |
| `game_countdown`           | 通过 Home Intelli 落地到游戏介绍页后点击，或 5 秒后自动进入 |                             |
| `gamehome_via_intelli`     | 通过 Home Intelli 落地到游戏首页半屏页后点击进入        |                             |
| `miniapphome_via_intelli`  | 通过 Home Intelli 落地到小程序首页半屏页后点击进入       |                             |
| `store_via_intelli`        | 通过 Home Intelli 落地到商店半屏页后点击进入          |                             |
| Toss Ads                   | `tossads`                              | 通过 Toss Ads 进入              |
| 推送通知                       | `inbox`                                | 通过 Toss App 内通知进入           |
| `push`                     | 通过 Toss App 外推送进入                      |                             |
| 权益标签页                      | `benefit_tab`                          | 通过权益标签页进入                   |
| 其他                         | `contacts_module`                      | 通过 Toss App 内联系人模块功能分享的链接进入 |
| `external__owned_social`   | 通过外部 Toss SNS 进入                       |                             |
| `external__partner_social` | 通过外部合作方 SNS 进入                         |                             |
| `external_ads`             | 通过外部广告进入                               |                             |
| `external_link`            | 通过外部链接进入                               |                             |
| `external_search`          | 通过外部用户设备自身搜索进入                         |                             |
| `external_share`           | 通过小程序内及小程序首页/游戏首页分享功能分享的链接进入           |                             |
| `minihome_appsintoss`      | 通过全部标签页内的迷你主页进入                        |                             |
| `shortcut`                 | 通过设备内快捷方式进入                            |                             |
| `toss_news`                | 通过 Toss News 进入                        |                             |
| `tosspay_paybenefit`       | 通过 Toss Pay 内折扣适用优惠券版位进入               |                             |
| `etc`                      | 其他                                     |                             |
| `test`                     | 测试                                     |                             |


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